Analysis Briefing

Looking at what you’ve done and what you should be doing

We spend time with you to determine your overall marketing objectives and how online marketing can work to enhance those.

Sometimes traditional marketing is the lead approach and we’ll be able to point you in the right direction.  In other cases social media can work as the lead medium.   Part of this process is spending time working out the key performance indicators in your business that can be used to determine the return we should be striving for that will indicate a successful campaign.

While there are metrics and statistics available on most social media tools  - like KLOUT and other performance tools – we like to look at the real business benefits like number of leads and the real growth of your market.

We explore your website, it’s functionality and the return it’s giving you.  We look at your business set up and see if we can imbue your staff with responsibility for certain online marketing functions.  We determine where the marketing material to be used will come from and help you determine a calendar of activity.

Most importantly we help you determine a strategy for your online approach and look at little things often over looked like content management and overturning negativity.