Using Google Adwords to find keywords for SEO really helps with your online strategy!
An online marketing strategy requires a streamlines approach to SEO and consistent use of relevant keywords.
Today, I’m going to show you how to easily find your best SEO keywords to help enhance your online presence. It’s not very difficult. All you need is a good tool generating the keywords for you.
One of my favorites tools researching keywords is Google Adwords and that’s the one I will fully explore for you today (but you can also try exploring others like Word Tracker, Keyword Spy or WordStream)
While Google Adwords is meant for identifying keywords in your pay per click campaign, it’s also a powerful keyword research tool helping you find the best keywords for your search engine optimisation.
If you go to the keyword tool and search for “social media” you’ll get information about those keywords as well as many other related terms in the table below.
However, before you proceed to analyzing the data make sure you have selected the appropriate filters.
1. Google Adwords Filters
The first important filter is your location. Google automatically presets your location and language to serve you the most relevant results. Make sure it displays the location of your target market for instance “United Kingdom” – especially important when your business is local.
The second filter you should look at is “ Only show ideas closely related to my search terms” located underneath the search field is a checkbox. Make sure this option is ticked; otherwise you will get a huge list of keywords that may not actually apply to your business.
2. Analysing your results
After selecting those two basic filters, have a look at the table with your keywords results. Each keyword is displayed with three characteristics Competition, Global Monthly Searches and Local Monthly Searches.
That’s the data you should use to evaluate the most powerful keywords and keywords phrases.
a) Search Volume of your keyword (Global and Local Monthly Searches)
Because there are some terms that are searched worldwide, Google differentiates the two searches columns to Global and Local. The numbers underneath Global are the amount of searches all around the globe averaged out over 12 months. Searches in the Local column are referring to the location that you specified above the table as one of your filters. If you want to target local market (in our case everyone in the United Kingdom), then look at Local column. If you’re interested in global users than take into the account Global searches.
b) Competition of your keyword
Keyword Competition displays how many competing websites/blogs there are for that keyword. The lower the competition, the bigger chance you have to drive those searches to your blog.
3. How to find the best keywords for my blog posts?
From all those keywords and keywords phrases displayed for you, you should look for high search volume and low competition. However, there is nothing wrong with taking a keyword with search volume of 300 or so, if it’s very relevant to your blog and niche AND it has very little competition.
Also, remember when we talked about Long Tail Keywords? These are the ones you want as well. The longer the phrase, the lower the search volume, but on the hand, the phrase will be more specific and targeted and very likely has much less competition.
As this is one huge topic to cover this article only covered the basics, but even the basics will get you far if you put some time into it.
There’s always the possibility to hire someone else do this for you and outsource the whole keywords research and search engine optimization part of blogging, which is one of the services we offer. However doing keyword research and bit of SEO yourself will make you realize that it isn’t that hard and seeing search engine traffic grow after doing little bit of work is a great feeling.