Is Facebook changing the way financiers play the market?

I read a lot.

Lately I’ve been reading about Facebook going public and selling shares for as little as $35.  It’s a great opportunity for Joe Public to get in on the action.

It got me thinking and researching.  Where is this all going?  What is the ultimate dream for Facebook?

Facebook collects and crunches our information, activities, likes, purchases and updates.  It runs on algorithms and the research coming from Facebook in terms of consumer behaviour and global trends is gigantic.

Take financial investment as an example.

Hedge fund advisers all know that one of the most common indicators of market change is fear.   This is monitored by watching fear key words like ‘terrorism’, hi-jacking’, ‘crash’,  earthquake, etc in the press and these keywords are used to indicate and predict which way the market will swing.

Gazillions of dollars are made and lost every day on this basis.

Now apply that prediction template to the information that Facebook has on it’s users.  It’s got to be worth billions to top global players.  The question is, how is Facebook using it all?

Just a thought for the long weekend ahead.  I’d really like to hear your comments and thoughts on this though…..

2 Responses to “Is Facebook changing the way financiers play the market?”

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