Some of these services are part of the social media packages offered but in package A, B and C some are not. Please read through the packages to see what is included. All extra services are quoted on brief.
1. Search Engine Optimisation
All online activity requires SEO and most clients who approach us have a website or a blogsite. In many cases the seo of the site has not been done. We offer a monthly SEO package that ensures the SEO on your site pages matches that we will be using on your social media marketing and PPC. This helps in obtaining the results you want.
2. Article Campaigns
Backlinks are an important part of your overall campaign and whilst we drive links via social media tools such as Twitter and Facebook, article research, writing, editing and distribution are vital in gaining back links and boosting site ranking.
3. Pay Per Click Advertising
Paid advertising helps drive traffic to specific landing pages and is often used to enhance a campaign or highlight a bespoke offer or coupon promotion. PPC can be used on Facebook, LinkedIn and most search engines depending on the objectives set. We charge a small fee for set up, management and reporting on PPC.
We offer full training on social media marketing at a flat day rate for one to one training and group training workshops can be quoted for.
5. Email Marketing
Once an audience/community has been established via your social media marketing we may suggest that you use an email marketing campaign to increase brand awareness and help drive specific offers to aid sales. Our email marketing specialist offers set up of full designed templates and a strategy as well as management of each email campaign sent with full statistics and reports on each. This will be quoted on brief.
6. Public Relations
Social media marketing creates a lot of PR opportunities for businesses but is not focussed on PR. We recommend that PR be incorporated into most campaigns and work with PR specialists in this regard to secure definite publishing , interview and coverage opportunities. Quote supplied on brief.
7. Video Marketing
As the clutter increases online, we all try to find ways to cut through and get attention back to our brand/business. Video marketing is proving to be highly successful in this regard and we use a variety of professional approaches to this. Video marketing is quoted separately.