Deva Premal & Miten

We were appointed by Deva Premal & Miten in May 2011 to handle all their social media campaign needs for the EU Tour 2011 and increase overall awareness online.

We started with a Facebook community page which now has just under 50 000‘likes’ and introduced tabs for video, interviews, downloads, the holiday retreats and more recently UStream for live streaming weekly. The audiences we have on social media are very responsive and loyal followers and participate wholly when we ask for questions for the live streaming, reviews on iTunes and Amazon, sharing video and other activities. We reward the followers with free downloads of tracks and ringtones as well as unique video, free tickets to concerts and backstage passes.

We set up and use Twitter to drive ticket sales and we produce varied articles for bloggers and online publishers to use creating backlinks to the site. A press area is set up on the site.

We’re busy increasing SEO on the site itself and we saw a 1.2m increase in unique hits in May and in August a 1 589 050 increase. In September we passed that increase figure by over 2 million unique hits in 4.5 weeks.

The client was really happy with the results for the EU Tour in terms of ticket sales and so asked us to handle the US Tour and the launch of the new album ‘Password’.

Social Media Case Study from the Social Media Shop

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